Annual YouToo Social Media Conference to be held March 13th

Join us for the 13th YouToo Social Media Conference on March 13 at Kent State University!

This annual conference is for anyone who wants to stay relevant and informed about what's new in digital media trends. The day is packed with knowledge for everyone from small businesses to large enterprises to academia. We engage every attendee in best practices, case studies, strategies and tactics to make the most of the single most revolutionary communication technology of our generation.

Hosted at Kent State University by Akron Area PRSA and PRSSA Kent, YouToo has offered a combination crash course and deep dive into social media for anyone who needs it, from small business to larger enterprises to academia. Register today to join us on March 13, 2020! 

Kicking off this year's conference with the Opening Keynote Session is Robert Rose, Chief Strategy Officer of The Content Advisory. As the Founder of The Content Advisory, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. The Content Advisory, is the education and consulting group for The Content Marketing Institute

Robert will kick off YouToo 2020 with "Content Marketing - Quality Measurement Matters." If we can measure it, we can manage it. We’ve heard this business maxim for years.  But one of the most elusive things to measure is content marketing. Is this why it’s so hard to manage it?  It might be. We need a framework for measuring content that illustrates clearly why content is such an important part of our business strategy. Let’s explore a framework – and specific examples – that we’ve seen truly make Content Marketing measurement something we can manage.

Why else should YouToo be on your calendar this year?

  • Convenient location. We're 45 minutes from downtown Cleveland, 20 minutes from Akron and less than an hour from Canton, Wooster, Medina and Strongsville. 
  • Easy access and free parking for the day. 
  • Top notch food. Continental breakfast, hot lunch and a dessert networking session are all included in registration fee.

Be sure to visit our website at and check back often as we continue to update the site with our 2020 speakers and topics!



Don’t miss your chance to showcase your organization’s work – face-to-face – to nearly 200 of Northeast Ohio’s top communication professionals, as well as to the next generation of communicators and leaders in the integrated marketing communications profession. Plus, publicity reaches thousands more via social media and other e-communication channels year-round! 

Sponsoring YouToo puts your company’s name front and center to more than 200 current and future decision makers who may elect to utilize goods or services such as yours. Without our sponsors, this event would not be able to happen and especially not with such an amazing, successful track record. We are thrilled to be in our 13th year of bringing this social media conversation to our attendees. So, thank you in advance for helping us bring this amazing event to life, right here in Northeast Ohio!

Click here for a full list of sponsorship opportunities. 

For more information about event sponsorship, contact Christine Meeker Lange, YouToo sponsorship co-chair at [email protected].


PRSSA Kent receives a portion of funds raised from this conference. These funds help students pay for their attendance at the PRSSA International Conference, to be held in Nashville in the fall of 2020. The PRSSA International Conference is a way for PRSSA Kent members to learn from top industry leaders and network with professionals and students from all over the world.

PRSSA Kent is a pre-professional organization focused on professional development. The chapter hosts events and meetings that offer career advice and networking opportunities for members. PRSSA Kent received the 2019 Outstanding Chapter award and was a 2019 Star Chapter.

Register Here