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Kent State University Public Relations Students Build Campaign to Find Common Ground and Promote Civility

Media contact: 
Camryn Stephens 
Kent State University
Bateman Blue Team Member 
(216) 310-0036
[email protected] 
 

Kent State University Public Relations Students Build Campaign to Find Common Ground and Promote Civility 

(KENT, OHIO) - February 23, 2021: A group of Kent State public relations students who are participating in a national competition launched the Common Ground campaign to dig deeper into how media professionals and journalists can help improve civility in discourse. 

The 2021 Bateman Blue Team is participating in the annual Public Relations Student Society of America’s national Bateman competition. The team is actively researching, planning, implementing and evaluating a PR campaign to create awareness about the importance of civility. The campaign is targeting Kent State University students who are involved within student media as well as freshmen who are a part of the College of Communication and Information. 

As part of their campaign the team has launched the “Finding Common Ground'' podcast, which is centered around the role public relations, journalism and media have in helping to promote civility. The podcast features faculty within the School of Media and Journalism who talk about the different aspects of media and how each of them impact civility. Podcast episodes are aired every Monday and can be found on spotify and youtube. 

In addition, the team will be hosting a virtual panel discussion on Thursday, March 4, where students, faculty and professionals will have the opportunity to discuss finding common ground when producing media. Attendees will also have the chance to mingle with the panelists as well as other students participating in the event. To participate in the event RSVP here. 

In addition, the team is planning a grab and go event in the CCI Living Learning Community where students can grab an informational bag to learn more about how they impact civility and can help others find common ground. 

Follow along with the Bateman Blue Team for more information on their social media @KSUCommonGround. On their social media, the team promotes their campaign as well as upcoming events and interactive posts. 

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About the Bateman Case Study Competition

The Bateman Case Study Competition is PRSSA’s premier national case study competition for public relations students that gives them an opportunity to apply classroom education and internship experiences to create and implement a full public relations campaign. For the 2021 Bateman Competition, PRSSA Bateman teams have the opportunity to collaborate with PRSA to develop a civility campaign that will improve the standards and productivity of public discourse. Kent State has two teams participating in the annual competition. For more information about Bateman, visit https://prssa.prsa.org/scholarships-and-awards/bateman-competition/

About PRSSA Kent

PRSSA Kent (http://www.prssakent.com/) was established in 1968 as one of the 14 original Alpha Chapters of the Public Relations Student Society of America. Named the 2014 and 2019 Outstanding Chapter in the country, the student-run organization collaborates with its parent chapter, the Akron Area Chapter of the Public Relations Society of America, to coordinate meetings and events offering professional development and networking opportunities to Kent State University students interested in the public relations and communications industry.